They are carefully crafted creative prompts, designed to be thought-provoking and open-ended, with every detail chosen to ignite imagination and invite storytelling.

We draw on years of educational experience to ensure that every image speaks directly to children — we know what captures their attention, what themes inspire them, and what visuals invite them to write with confidence and curiosity.

We work in close collaboration with our illustrator, refining each illustration based on real-world feedback. Because we see firsthand how children respond to these creative stimuli, we have a unique insight into what works best — and we use that knowledge to shape each new collection.

We ensure a thoughtful balance of cultures, gender and ethnicity in the content featured, so that every child can see themselves and others reflected in the stories they imagine.